Hi, reader!
A reader (Matt) from Tennessee gives us this tidbit: In 1984, Nike aimed to generate $3 million in Jordan Brand sales over 4 years.
Jordan Brand now generates $3 million in sales every 5 hours!
Let us never forget that the ceiling is the roof (my wife and I were in the building for this one!).
With that, welcome to the 45th newsletter! This one is all about assets.
A read.
Rich Dad Poor Dad by Robert T. Kiyosaki
“The rich focus on their asset columns while everyone else focuses on their income statements.”
Let’s unpack that.
Asset columns include things like:
Stocks
Bonds
Gold/Silver
Income Statements are comprised of 2 things:
Income (paycheck, dividends, passive income, other sources)
Expenses (rent, bills, credit card statement, etc.)
While it’s important to ensure your income exceeds your expenses, it’s the acquisition of assets (with your income) over time that builds wealth.
A thought.
Our personal asset column can include any items from the list above. Those assets typically do 2 things over time:
Increase in value (appreciation!)
Provide some sort of cash throughout the year (i.e. dividends from a stock or rental income from real estate)
Increasing in value and cash flow. Good things, right?
Sure, but the real beauty is these assets will compound and eventually free up our most valuable resources:
Time and Attention.
What amount of income can you set aside this month to invest in an asset?
A quote.
“Find out where the people are going and buy the land before they get there.”
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Looking for more? You can read the first 44 editions here.